Topic: Building Web Presence – Using the internet and social media tools to grow your practice

We practice ancient medicine in a modern world.  Balancing the skills and sensitivities necessary for our work with the business realities of running and growing a practice can be challenging.

The internet has become “The Place” where our patients look for solutions to their health problems and for practitioners who can help them.  By using just a few tools on the web, you can promote your practice to a large audience efficiently while preserving your energy and concentration for your clinical work.

I will sift through the basics of social media, review the more popular networks, and give concrete steps for beginning and maintaining your presence on the web.  My intention is to open the door to social media for those who are feeling overwhelmed by the prospect.  By utilizing current technology and social media to create ease in our work and build our practices, we transform the challenge of  balancing business skills and clinical skills into an opportunity to increase public awareness of our medicine in general and our work in particular.

Cindy Black, L. Ac., NCCAOM Diplomate Chinese Herbology, is the founder of Long Life Happy Life, which provides holistic education and clinical ser vices based on several traditional healing methods.  An accomplished Massage Therapist, Cindy co-founded the Finger Lakes School of Massage in Ithaca , NY, served as a member of the NY Board of Massage, and continues to lecture and lead advanced clinical workshops for Massage Therapists and Acupuncturists. Cindy is also co-owner of Aromatics International and Aromahead Institute, School of Essential Oil Studies. In addition to her hands-on work creating herbal tinctures and tropical flower essences, Cindy supports practitioners and entrepreneurs with their business organization , expansion and utilization of social media . Whether planting a new garden or starting a new enterprise, Cindy excels at getting both of these processes off the ground.